"We filled the vacancy the next day"
Digital media market maturing, as mobile web flourishes
The digital media industry is continuing to mature, with the mobile internet market in particular moving from early adopters to the mainstream.
That is the finding of a study by the European Interactive Advertising Association (EIAA), which says that European consumers now spend more time using their handsets to access the web than they do reading newspapers.
Philip Bates, a senior manager with Analysys Mason, was among those to discern the move away from the margins of the consumer market and on to centre-stage.
"Whether you look at it from the perspective of device sales or network usage, the growing importance of the mobile internet is indisputable," he explained, adding that the introduction of Apple's iPhone had a huge impact on how consumers saw the web.
"Previously the mobile internet had been viewed largely as something for business customers - a way of handling email while out of the office," he added.
"Apple has made it [the mobile internet] consumer-friendly by devising its picture-based user interface and harnessing a huge community of developers to deliver a mass of interesting and entertaining applications."
The proliferation of 'apps' - now numbering in the hundreds of thousands - and the burgeoning success of the mobile internet market has been a shot in the arm for recruitment within the digital media industry.
By Will Turner
That is the finding of a study by the European Interactive Advertising Association (EIAA), which says that European consumers now spend more time using their handsets to access the web than they do reading newspapers.
Philip Bates, a senior manager with Analysys Mason, was among those to discern the move away from the margins of the consumer market and on to centre-stage.
"Whether you look at it from the perspective of device sales or network usage, the growing importance of the mobile internet is indisputable," he explained, adding that the introduction of Apple's iPhone had a huge impact on how consumers saw the web.
"Previously the mobile internet had been viewed largely as something for business customers - a way of handling email while out of the office," he added.
"Apple has made it [the mobile internet] consumer-friendly by devising its picture-based user interface and harnessing a huge community of developers to deliver a mass of interesting and entertaining applications."
The proliferation of 'apps' - now numbering in the hundreds of thousands - and the burgeoning success of the mobile internet market has been a shot in the arm for recruitment within the digital media industry.
By Will Turner
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