"We filled the vacancy the next day"
Entertainment industry is 'technology based'
Technology professionals are playing a major role in the innovation of the UK entertainment industry, according to a leading organisation.
The industry is evolving at breakneck speed as it embraces the digital age in a constant search for the next big thing, the Entertainment Retailers Association (ERA) has said.
Kim Bayley, director general of ERA, the entertainment retail trade association, said: "The UK entertainment industry is not only embracing technology, it is increasingly a technology-based industry."
"The pace of change has increased dramatically and more and more we are seeing the growth of intangible, digital entertainment products and a decline in sales of packaged media," she explained.
Despite this shift, Ms Bayley admits offline revenue streams continue to outperform digital revenues by some way.
Following a decline in the previous year, the UK entertainment and media market is expected to grow by almost four per cent up to 2014, research from PricewaterhouseCoopers revealed.
By Will Turner
The industry is evolving at breakneck speed as it embraces the digital age in a constant search for the next big thing, the Entertainment Retailers Association (ERA) has said.
Kim Bayley, director general of ERA, the entertainment retail trade association, said: "The UK entertainment industry is not only embracing technology, it is increasingly a technology-based industry."
"The pace of change has increased dramatically and more and more we are seeing the growth of intangible, digital entertainment products and a decline in sales of packaged media," she explained.
Despite this shift, Ms Bayley admits offline revenue streams continue to outperform digital revenues by some way.
Following a decline in the previous year, the UK entertainment and media market is expected to grow by almost four per cent up to 2014, research from PricewaterhouseCoopers revealed.
By Will Turner