Women 'tend to favour Apple'

Females are more likely to choose products from Apple than those from Microsoft, according to a study. The Women & Digital Life research, featured on the Biz Report website, found Steve Jobs' firm scored a 20 per cent admiration vote, compared to Bill Gates' company's 10 per cent. According to the data, ladies thought Apple items were innovative, diverse and could be trusted. It also claimed they are buying products for themselves and other members of their families – including laptops for student-aged children or phones for kids. Females also identify with brands such as Nintendo, Samsung and BlackBerry, the report added. Co-director of the paper Donna Hall commented the gender-gap is being closed with regard to technology. "Teens and young women influence their parents' choices while moms make choices for themselves and their children, suggesting strong potential for additional Apple products in the home," she said. Apple recently announced details of Mac OS X Snow Leopard, an updated version of its computer operating system.