"We filled the vacancy the next day"
Digital media staff: Social media to continue to help drive ad spend online
Social media platforms are likely to take a significant role in brand advertising in the future, digital media staff may be interested to know.
Guy Phillipson, chief executive of the Internet Advertising Bureau (IAB), said that because so much of people's time is now spent online, social networking was going to be "inescapable" for advertisers.
He noted that Facebook was the second biggest site, after Google, while Bebo and MySpace also had a strong following.
"In the end you need to follow an audience and find out what they do all day to decide where you are going to advertise," he added.
Earlier this week, Facebook and Nielsen announced that Nielsen BrandLift - the tool which uses the Facebook platform to measure online brand advertising's effectiveness - is now available in the UK.
Mr Phillipson said that brand advertising on social media platforms was likely to continue expanding.
"There is no advertising on Twitter at the moment but it will probably come," he said.
"That will all add to the brand story and therefore the revenue that will continue to grow online."
Posted by Jessica Jenkins
Guy Phillipson, chief executive of the Internet Advertising Bureau (IAB), said that because so much of people's time is now spent online, social networking was going to be "inescapable" for advertisers.
He noted that Facebook was the second biggest site, after Google, while Bebo and MySpace also had a strong following.
"In the end you need to follow an audience and find out what they do all day to decide where you are going to advertise," he added.
Earlier this week, Facebook and Nielsen announced that Nielsen BrandLift - the tool which uses the Facebook platform to measure online brand advertising's effectiveness - is now available in the UK.
Mr Phillipson said that brand advertising on social media platforms was likely to continue expanding.
"There is no advertising on Twitter at the moment but it will probably come," he said.
"That will all add to the brand story and therefore the revenue that will continue to grow online."
Posted by Jessica Jenkins
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