"We filled the vacancy the next day"
MMS marketing campaigns 'on the increase'
People recruited for digital media marketing roles may find they are increasingly focusing on MMS streams if one analyst firm is to be believed.
Juniper Research asserted advertisers are likely to utilise multimedia text messaging facilities to get their brand across this year.
A representative from the organisation, Ian Chard, said there was double the number of MMS campaigns compared to SMS strategies in 2008.
"It is an effective medium because campaigns can be targeted according to the demographic profile of the receiver," he commented.
Particularly key is data relating to personal preferences of users, which can be generated when they sign up to ad-funded tariffs, Mr Chard explained.
In 2009, total media spend on TV, radio and print is being reduced, but 50 per cent more is being allocated to mobile marketing, he concluded.
His comments follow research by T-Mobile earlier this month, which suggested the average success of MMS and SMS campaigns is around 27 times higher than internet banner advertising.
Juniper Research asserted advertisers are likely to utilise multimedia text messaging facilities to get their brand across this year.
A representative from the organisation, Ian Chard, said there was double the number of MMS campaigns compared to SMS strategies in 2008.
"It is an effective medium because campaigns can be targeted according to the demographic profile of the receiver," he commented.
Particularly key is data relating to personal preferences of users, which can be generated when they sign up to ad-funded tariffs, Mr Chard explained.
In 2009, total media spend on TV, radio and print is being reduced, but 50 per cent more is being allocated to mobile marketing, he concluded.
His comments follow research by T-Mobile earlier this month, which suggested the average success of MMS and SMS campaigns is around 27 times higher than internet banner advertising.