"We filled the vacancy the next day"
Smartphone aesthetics 'more important than speed'
Digital media recruits who work in marketing may be interested in new research into how consumers choose a smartphone.
Aesthetics such as the size of the screen are key for those deciding which handset to purchase, according to independent gadget news and reviews website Pocket-Lint.
A reporter at the site, Duncan Geere, said processing capabilities should logically be the most important factor people consider, but often this is not the case.
The industry expert said users can notice the difference between super-fast and regular smart phones through "the speed of launching applications, switching between portrait and landscape mode [and] use of the camera".
He concluded consumers may not yet realise how important speed could be to the usability of their product.
This may suggest that those who advertise mobiles could focus their energies on promoting visual aspects rather than features such as memory.
Mr Geere's comments follow a study by Yankee Group earlier this month, which found that 41 per cent of respondents are likely to choose a smart phone with an advanced operating system.
Aesthetics such as the size of the screen are key for those deciding which handset to purchase, according to independent gadget news and reviews website Pocket-Lint.
A reporter at the site, Duncan Geere, said processing capabilities should logically be the most important factor people consider, but often this is not the case.
The industry expert said users can notice the difference between super-fast and regular smart phones through "the speed of launching applications, switching between portrait and landscape mode [and] use of the camera".
He concluded consumers may not yet realise how important speed could be to the usability of their product.
This may suggest that those who advertise mobiles could focus their energies on promoting visual aspects rather than features such as memory.
Mr Geere's comments follow a study by Yankee Group earlier this month, which found that 41 per cent of respondents are likely to choose a smart phone with an advanced operating system.